Today, the FDA is holding its first public hearing on how to regulate products with CBD..

What is CBD? Cannabidiol, AKA CBD. Unlike it's homie THC, it doesn’t get you high. CBD is a cannabis industry leader due to state allowing this not toxic not hallucinogen compound. Some say it’s a god send due to it's diverse applications to various ailments ranging from insomnia to acne to epilepsy.

Erin Brodwin, Business Insider Editor estimates the U.S. CBD market could be worth $16 billion by 2025.

THE HEARING...DUN DUN DUNNN

WIN FOR CBD. Bank in the winter congress passed the Farm Bill to remove industrial hemp and its compounds (i.e. CBD) from the purview of the Controlled Substances Act, a win for CBD.

WHAT STANDS IN THE WAY? The FDA has banned CBD in food products since GW Pharma’s CBD-derived seizure medication Epidiolex was approved last summer. Producers are prohibited from putting FDA-regulated drugs into food. 

On the contrary CBD-infused food and drinks are easily accessed throughout the U.S.. Try going a day without seeing CBD....It's harder than you may think.

  • Small companies have been able to thrive as the FDA takes their time in enforcing/creating CBD regulations, as they have been able to enter the market ahead of big competitors.
  •  Larger well-known companies that produce any type of food or drink may be able to enter an entirely new space to prop up their business. Imagine CBD Infused anything. Oreos? Coke? Ben and Jerrys? Yeah this could be GREAT! 

What’s on the line today?

Money. New Frontier reports over $1 billion possible revenue in CBD product sales which is dependent on the FDA’s judgment Today.

 

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